I help clients and agencies grow healthcare and B2B brands.

Whether personal, product, corporate or agency brand – as business leaders and brand custodians, nurturing growth to drive progress is vital. But time, skill sets or clarity can often be in short supply, leaving growth to happen organically – when it really needs action, energy and intent.

I help clients and agencies make the leap to new growth and possibilities, by defining their business needs and growth ambitions, before building and executing strategies which are workable for their brands and teams.

Services for Clients

BRAND CONSULTING

Brand, strategic and communications consultancy:
Helping you leverage the power of brand to maximise differentiation and effectiveness.

BRAND PLANNING

Annual and lifecycle planning for your brands:
Helping you maximise planning, strategy and resource allocation for your brands across sales cycles.

CONTENT STRATEGY

Communication and content strategy for your brands:
Helping you maximise customer engagement through an effective content strategy.

Services for Agencies

CLIENT SERVICES

Freelance senior Client Services, Business Director and Strategy roles:
Helping you manage teams and grow your clients’ brands.

GROWTH SERVICES

Freelance Growth Director and Pitch Doctor roles:
Helping you build workable agency growth plans, manage and grow existing clients, acquire new ones and convert pitch opportunities.

LEAP HEALTH

Hi, I’m James! I'm a client and strategy lead with 20 years experience in healthcare communications, B2B marketing and sales. I’ve been lucky enough to work in-house client side, and across multiple disciplines agency side: advertising, digital, PR, branding and strategic consultancy – giving me a unique perspective on how to drive impact and growth across the brand value chain.

I help clients and agencies grow brands by building robust, customer-centric strategies, maximising creativity across channels consistently, and leveraging AI and emerging technologies to drive brand performance in the never normal, high velocity landscape we operate in.